Once upon a time, a group of soldiers on a training exercise got lost in the Alps.
They were hungry and disoriented. They argued about which way to go, but in the fading light every peak looked the same. The soldiers had no chance of surviving the night in the freezing temperatures.
Suddenly, a miracle. One of them found a map sewn into the lining of his kitbag. He plotted a route, and marched them briskly back to base. Later, when they were warm and well-fed, the soldier looked closer at his map. It was of the Pyrenees, hundreds of miles away.
When you’re lost, just start walking.
This story makes me think about how it can feel working in employee experience. Employee experience can feel massive, huge, overwhelming. It can be difficult to know where to start and there is no map for EX. You have to create your own to figure out how you can get from where you are today, to where you need to be.
But the moral of the tale, is that it’s important to create momentum, to take action, to start walking, despite not having all the answers. And this is where taking a design thinking approach to EX can help. Design thinking is essentially a simple process for creative problem solving, which always starts from the perspective of the end user – in our case, employees.
Design thinking offers up a framework to create your map. Design thinking leads us through a series of steps to help us figure out which way to go and most importantly it stimulates action.
If you’d like to find out more about how design thinking can help you to design a compelling EX, then we’d love to see you at our next EX Design workshop, where you’ll get to:
- Discover how to apply practical experience design tools that really work
- Understand how to build an experience that puts your people first
- Experience first-hand, the tools that will positively impact your people engagement and business outcomes
- Learn how to take actionable insights from positive psychology and apply them to build moments that matter for your people
- Use innovative approaches to design an EX that is right for your organisation and brand
- Put in the place the blue-print (map) for your compelling EX
So what are you waiting for? Join us on 15th June, 29th June, 13th July to create your compelling EX.


