Case Studies

Building a team of EX advocates at Starbucks

Empowering the people

As one of the world’s largest coffee chains, Starbucks relies heavily on its gargantuan workforce. They came to us to help relaunch their EX advocate programme. Feedback suggested the previous approach to EX could be seen as superficial.

Starbucks needed to upskill their people, empowering them to make the ‘advocacy’ role the best it could be, and equipping them with the capabilities needed to do the job well. That’s how they could make sure their employees thrived.

Tools, techniques, and teaching

We ran a series of virtual workshops with Starbucks’ EX advocates. Firstly, we wanted to create stronger bonds and form a supportive network between the advocates. We wanted to build their confidence as an advocate. Working closely with the advocate team, we then crafted a role that they agreed would deliver both the business objectives and the advocates’ personal aims.

During the workshops they explored the foundations of EX and covered the tools and techniques needed to thrive in their new role. This was wrapped up in a final session, in which they reflected on their future plans for EX.

A more confident team of advocates

Thanks to this programme, the EX advocates are bursting with new-found confidence and optimism. There are high levels of engagement from all, and the feedback has been fantastic. But most of all, there’s been a profound shift in mindset, with advocates adopting a more proactive approach and taking full ownership of the EX initiatives throughout the wider organisation.

Find out how we can help you with an EX advocate or Employee ‘Champions’ programme by dropping us a line…we’d love to hear from you!

Don't just take our word for it

“They’ve helped to make our partners passionate about EX and empowered them to own it”
"People Lab helped us to really unlock what engagement means for our partners. They took something complex and broad, and turned it into something much more tangible. As a result, there’s been a real mindset shift, and our advocates are passionate about owning EX and engagement, and taking accountability within their areas – which is a really powerful thing."

More Case Studies


Developing an EX strategy for DNV

DNV already had a great team of people working on EX, but they were ready to develop their EX strategy and plan, they wanted People Lab to help them take their thinking to the next level.

We joined the team to help them define what good looks like for people at DNV, and develop a plan to get there…

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Aligning the Canal & River Trust’s people around one vision

The Canal & River Trust had a powerful 10-year strategic vision, but to bring it to life, they needed to communicate it internally, embedding it into their culture.

This meant finding and recruiting a number of employee “Champions”. These people would become the face of the project and help drive change across the organisation.

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Empowering Charles Stanley to put their people first

Charles Stanley came to us in the middle of a major transformation. Their new CEO, Paul Abberley, had three core focus areas in mind, one of which was employee engagement. The problem? They didn’t know where to start. They hadn’t measured anything previously, and were unsure how to improve. That’s where People Lab came in…

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Interested in how we may be able to help?

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