The vision
The Canal & River Trust had a powerful 10-year strategic vision: “living waterways, transform places and enrich lives”.
To bring their vision to life, they needed to communicate it internally, embedding it into their culture.
We were tasked with developing and delivering an internal communications and engagement strategy that would lead to buy-in from stakeholders across the organisation and align everyone around a singular mission.
The project
The “Grow Our Trust” project started with us assessing the different stakeholders, so that we could better understand their emotional drivers. This was crucial for buy-in. In our initial workshops, it became clear that the most effective approach would be an employee-led strategy.
This meant finding and recruiting a number of “Champions”. These people would become the face of the project and help drive change across the organisation. We upskilled these champions, helping them run workshops with their fellow employees to communicate the Trust’s vision.
These workshops consisted of several strength-based tasks aimed at getting employees on board. This included card sorting, discussions, and the production of short films that encapsulated the Trust’s vision. Our champions were given ongoing support and they continue to play a pivotal role in communicating the Trust’s mission statement.
Outcomes
Following the programme:
