Did you know that high performing HR teams are five times more likely to be using design thinking (Deloittes Human Capital Trends 2016? Well, we think the same could be true for high performing internal comms teams as well. Which is why we are working with innovative IC teams to help them use design thinking in their approach, and it is already having a big impact!
We’ve talked before about the need to reset internal comms. IC has always been great at using the best-practice of other disciplines. We beg, borrow and steal from marketing, change management, psychology, behavioural economics, digital, research, HR, OD, and much more. In fact this has always been a strength of IC. It’s time to take a different approach to internal comms and we believe the answer lies with design thinking.
Using a human-centred approach to IC has the potential to be a complete game-changer. This approach starts by placing our people at the heart of our communication design and approach. We need to start with intention: that is, intentionally designing a communication approach and experience that is right for our people, and the work they do, at the same time as being right for our organisations, our culture, and our purpose and values.
We have been working with a number of clients to develop and implement an innovative, and impactful approach to IC. We use the latest tools and ideas from human-centred design and positive psychology. It’s simple and straight-forward, and we would love to share this new approach to IC with you.
If you would like to know more, and if you’re ready to lead the way in the IC revolution, then we have a couple of options for you:
- You can join us at next simplyIC event where we will be running a taster workshop. The event is one of the best around and well worth a look if you haven’t been before. Find out more here.
- …or you can sign up to our next IC by Design workshop, a half-day session where you’ll:
- Discover how to intentionally design a communication experience that is right for your people, the work they do, and your organisation’s culture, purpose and values.
- Explore our tried and tested innovative, and impactful approach to IC.
- Discover the latest tools and ideas from human-centred design and positive psychology and how you can use them to design a brilliant IC experience.
- Hear about companies who have adopted this approach and the impact it is having on IC
- …and take away your own IC by Design toolkit
The world is changing faster than at any point in history. Employees are becoming the consumers of the workplace and IC has the potential to lead the way – so what are you waiting for, sign up today!
