So… we’ve gone and launched a podcast! 🎙️
It’s called The Stuck Record — and yes, I know, another podcast. But this one’s a bit different. We created it to bring the ideas in our upcoming book People-First Internal Communication to life — to talk honestly about what it really feels like to work in IC: the good, the bad, and the downright ridiculous.
Each episode is like a little mix-tape — a blend of stories, laughs, and ideas you can use straight away (Anyone else miss the days of the actual mix-tape? The ones that had you analysing every song for hidden meanings? Just me?).
Our first episode, Track 1: How Did We Get Stuck?, looks at why internal comms feels like déjà vu. We’ve got smarter tools, flashier platforms, and more data than ever… and yet, somehow, the same challenges keep spinning round.
We go back to IC’s roots, when it was genuinely people-first. Think Cadbury, Rowntree, Hershey, where communication was about trust, care, and community. Somewhere along the line, things got more process-heavy, less personal.
And that’s where our B-Side Banter comes in — the fun bit where we share the weird, wonderful and occasionally cringe-worthy moments from our careers.
In Track 1, I shared my Pink Panther story — entire buildings painted pink, cardboard cut-outs everywhere, pink food, pink merch… it was all very pink. It was fun, but what did it actually achieve?
Lee’s story wasn’t far behind — a Who Moved My Cheese conference (complete with actual cheese props 🧀).
We laughed (a lot), but also asked why we got stuck in the same loop — doing things thatlook good but don’t always make a difference.
That’s really the heart of People-First IC: helping us rediscover what communication is for — not just informing people, but connecting them and creating great communication experiences.
🎧 You can listen to The Stuck Record podcast here
📘 Pre-order People-First Internal Communication here
And if you’ve got your own B-Side Banter story – your version of the Pink Panther or Cheese Conference — I’d love to hear it. Because if we can’t laugh at our past grooves, we’ll never change the record.
