Done well, behavioural employee personas enable us to stand in the shoes of the people we are designing experiences for. They give us insight into their needs, wants and motivations, They help us to understand how they see the world and what a good experience might look like for them.
However, done badly, they put employees in boxes and can lead to more bias and stereotyping. And when this is the case they are no help in designing people-centred experiences.
Join us at our next webinar, brought to you by The EX Space, where we’ll share the secrets of personas done well – and highlight the common pitfalls you need to avoid.
And we are delighted that we’ll be joined by Trina Cross, Employee Experience Design Lead from BAE Systems. Trina will share the BAE Systems journey, of not just developing global employee personas, but how they are using them to improve their EX today.
We’ll look at:
- What personas are and why they matter
- Where to get started when developing your employee personas
- How to use personas to design experiences
- How to avoid the persona graveyard
- Some real life examples of employee personas and how they have been used
This is proving to be one of our most popular webinars so make sure you sign up today to register your place.
