Did you know that high performing HR teams are five times more likely to be using design thinking (Deloittes Human Capital Trends 2016). The same could be true for high performing internal comms teams as well. In today’s rapidly evolving workplace, traditional approaches to internal communication just don’t cut it. Communication is about people so why are we still focusing on channels and open rates, rather than putting humans at the centre of our internal comms design?
We believe it’s time for innovative IC teams to embrace design thinking.
Employee experience (EX) design tools can make the biggest difference to IC professionals
EX Design is rapidly gaining importance as a core business skill. Design thinking empowers practitioners to create outstanding employee experiences that drive engagement and performance. It transcends traditional HR boundaries, requiring a broader mindset and approach to people management.
Using a human-centred, design-thinking approach to IC has the potential to be a complete game-changer. This approach starts by placing your people at the heart of your communication design and approach. We call this ‘IC by Design’ and it involves intentionally designing a communication approach and experience that is right for your people, the work they do, your organisation, culture, purpose and values.
In this course, we share the latest tools and ideas from human-centred design and positive psychology. It’s simple and straight-forward, tried and tested – we know it works! By understanding and applying EX tools like journey mapping and persona development, IC professionals can create communication experiences that truly resonate with employees. If you want to be part of the IC revolution then this learning is for you.
Our new bitesize course will get you started and elevate your IC practice
Recognising the growing demand for EX expertise, we’ve developed a bitesize course tailored for internal comms professionals. This course equips you with the skills needed to excel in the world of EX Design. You’ll learn to map employee journeys, harness the power of personas, and gain insights from companies already successfully applying these principles in internal comms.
In this course you will:
- Discover how to intentionally design a communication experience that is right for your people, the work they do, and your organisation’s culture, purpose and values.
- Explore our tried and tested innovative, and impactful approach to IC.
- Discover the latest tools and ideas from human-centred design and positive psychology and how you can use them to design a brilliant IC experience.
- Hear about companies who have adopted this approach and the impact it is having on IC.
Signing up…
This course is available as part of both practitioner and professional EX Space membership. By signing up, you’ll not only be able to complete our many courses, you’ll also have access to tools, templates, diagnostic research and reports. Plus you can join regular virtual ‘live’ events and become part of our vibrant EX Space community.
By joining the EX Space and enrolling in our bitesize course, you’re future-proofing your internal comms skills. You’ll stand out in your field as an IC professional who can navigate the ever-changing landscape of employee experience.
The future of internal communication lies in EX Design. It’s time to shift your approach, embrace design thinking, and make a positive impact on engagement and performance. Don’t miss this opportunity to transform your career and your organization.
Sign up today and be part of the internal communication revolution with IC By Design.
