This time last year, The EX Space ran their very first webinar, sharing the outputs from research into what makes successful EX and engagement practitioners. You can watch back here
The insights gathered enabled the development of 4 EX Archetypes, to help you understand where your role sits and what behaviours and technical skills you need to excel.
Here is a quick summary of each of the Archetypes:
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The EX Architect
What – The EX Architect creates the overarching organisational ‘blueprint’ for the experience you want your people to have
Why – To ensure employee experience aligns with company culture and supports organization strategy and goals
Focus – strategic, the big picture, organisation-wide
Who – CHRO, or HRD. Or it might be a dedicated role such as People Experience Director or Head of Employee Engagement.
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The EX Planner
What – The EX Planner will take the ‘blueprint’ from the EX Architect and use it to direct their plan and then deliver the work that have responsibility for.
Why – Without the plan there can be no delivery
Focus – Guiding delivery across the organization, overseeing others who will implement the plan (EX Builders) and design specific interventions (EX Designers)
Who – Functional heads such as Internal Comms, Learning and Development, and Reward, as well as Heads of Facilities or Technology,
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The EX Designer
What – The EX Designer is focused on designing specific experiences, which is why they sit at the ‘micro’ end of the scale.
Why – To ensure a human-centred approach is taken when designing experiences which contribute to the broader EX plans and blueprint
Focus – Seek to really know and understand the employees they are designing for, co-creating solutions which put them at the heart
Who – Anyone with responsibility for designing specific experiences
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The EX Builder
What – The EX Builder brings different elements of the employee experience to life.
Why – To take the EX plans and designs and make them happen
Focus – The front line of bringing the desired experience to life, working with any number of different teams and departments to achieve thi
Who – Anyone with responsibility for delivering specific experiences into the organization, including functional specialists and line managers
You can download the full report here to discover more about the different Archetypes, as well as explore the core strengths and skills needed to excel in the profession. We would really love to know what you think about the 4 Archetypes, so drop us a line and let us know!
