Unlocking a mature EX by measuring and evaluating impact

Being clear on how you will measure and evaluate the impact of your employee experience efforts is critical for a mature approach.

It sends out a clear message that the work you do makes a positive difference to your organisation and the people that work there. However, it is often the most challenging aspect of nailing your EX strategy.

Download our EX Maturity Measure to help you to understand how mature your impact and measurement approach to EX is.

You’re more likely to be operating at the ‘forming’ end of the maturity path if…
  • Your approach impacts discrete parts of the employee experience and measurement is patchy.
  • Your approach to measurement means you can’t always evaluate the impact of your efforts.
You’re more likely to be operating at the ‘performing’ end of the maturity path if…
  • You are able to  create impact in a systematic and joined up way.
  • Your approach to measurement means you can draw clear links between EX investments, business goals and metrics
And finally, you’re more likely to be operating at the ‘transforming’ end of the maturity path if…
  • You can measure impact in tangible business outcomes.
  • Your approach can demonstrate tangible business outcomes.

Being able to evidence the Impact of EX on tangible business outcomes signifies a mature approach to EX.

If you have score low in this area you might want to:
  • Get clear on the objectives and goals of the EX you’re designing. Clarity at this point makes it easier to understand how to measure the impact.
  • Prioritise outcomes as well as outputs. Think about the impact on the business, not just the experience itself.
  • Keep your finger on the pulse of the experience your people are having, rather than relying on ‘snapshot’ measures.

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