It’s been a few days since the IOIC Festival, and we’re still riding the wave of connection, conversation, and courage we experienced in response to our session. Honestly, the response to our soft-launch of People‑First Internal Communication has blown me and Lee away.
You showed up with heart. You showed us you’re ready for change.
Now we’re asking: will you join us to lead it?
Why now?
Let’s be honest, internal comms has never been more pressure to prove the value, deliver faster, and do more with less. But what if we flipped the script?
What if IC wasn’t just about channels and outputs… but about designing meaningful employee experiences that actually change how people feel, connect, and show up?
That’s what People‑First IC is about.
It’s about creating work cultures that put real people – your colleagues, your teams – at the heart of everything.
What’s In It for You?
By joining the People‑First IC Movement, you’re not just supporting a book or a theory. You’re saying:
- I believe work should feel human, not transactional
- I want to lead with empathy – not just efficiency
- I want practical tools that help me create change
- I want to connect with a community that gets it
- I want to stop firefighting and start designing
This is a rallying call for all of you who’ve felt the tension between what we could be doing and what we’ve been told to do.
We know you’ve felt it – because we’ve felt it too.
What’s next?
Here’s how to stay part of the movement:
- Scan the QR code (at the end of this post)
Join our People‑First IC hub for resources, tools, community spaces, and exclusive content. - Be part of the conversation
We want to hear your wins, your stumbles, your a‑ha moments. Share them. Let’s learn and grow together. - Get ready for what’s coming
From webinars and playbooks to live Q&As and local meet-ups and of course an invite to the book launch – we’re building a place where everyone in IC can feel seen, supported, and stretched. - Co-create what comes next
There’s lots to do – a new capability model, tools to test, conversations to have and we want to co-create and design what comes next with you!
Why We Need You
Movements don’t happen because a few people write a book.
They happen when people like you get bold and decide to stop doing business as usual.
We need the ones who dare to ask better questions.
We need the ones designing for inclusion, clarity, and connection.
We need the IC rebels, dreamers, doers – and the quietly courageous.
So if your gut is telling you “this is it” you’re not alone.
You’re already part of this movement. Let’s make it official.
And finally….
This is more than a post-IOIC Festival recap. It’s a spark.
And if we fan this spark together, if enough of us show up with heart and intention, we can reshape what internal communication looks and feels like, for good.
This is our moment. Let’s make it matter.
🔗 Join the People‑First IC Movement
👂 Be heard. Be inspired. Be part of something that puts people first.
