It’s finally here. After months of ideas, conversations, late-night debates, and more coffee than we’d care to admit, we’re launching something completely new: the first-ever People-First IC Labs. And we couldn’t be more excited to share them with you. 🎉
On December 3rd, our new Kogan Page book, People-First Internal Communication, will officially launch, setting out a bold new future for internal comms in black and white. But why wait for the book when you can start future-proofing your career right now?
The world of internal communication is changing fast. AI is taking over routine tasks. Employees expect consumer-grade communication. Leaders want evidence of real impact. The old ways of working simply aren’t enough anymore.
The people who will thrive in this new era aren’t the ones pushing out more content — they’re the ones who can co-design IC experiences, shape people-first strategy, and lead with empathy. That’s what the PFIC Labs are built to deliver.
And here’s the big difference: PFIC Labs are accredited training courses. When you complete one, you don’t just walk away with fresh ideas — you gain a recognised credential, proof of your new capability, and a badge that signals to employers and peers alike that you’re not just ready for the future, you’re leading it.
Don’t just take our word for it – industry leaders are already calling the PFIC approach a game-changer:
“With AI it’s evolve or die for IC practitioners… but this book more than any I’ve come across sets out the new opportunity.”
— Marc Wright, Founder, Simply Communicate
“This really is our time! Lee and Emma don’t just talk about people-first comms, they show us how to do it… Bravo. This is a true masterpiece that propels internal comms into the future of work.”
— Jo Coxhill, Employee Experience & Culture Consultant
“Loved it! Easily the best book I’ve read all year and bang on for such a time as this“
Eduvie Martin, Past President, International Association of Business Communicators.
Each day long ‘Lab’ blends the PFIC Explorer foundations with one big leap forward — giving you the chance to go deeper into the skills that matter most for the future of internal comms:
- PFIC Strategy Lab (Explorer + Architect) : Step up from “order-taker” to PFIC strategic partner. The Strategy Lab helps you build a credible PFIC strategy blueprint, align stakeholders, and prove IC’s impact in ways leaders respect.
- PFIC Leader Lab (Explorer + Leader): Strengthen the skills AI can’t touch. The Leader Lab builds your empathy, influence, and sense-making so you can lead with confidence and future-proof your career in the Human + AI era.
- PFIC Design Lab (Explorer + Designer): Move from content producer to experience creator. The Designer Lab equips you with empathy tools, journey maps, and prototypes so you can design comms that employees actually feel — not just read.
You’ll leave with:
✔ A recognised certificate of completion
✔ A digital PFIC badge to prove your capability
✔ A practical toolkit and action plan
✔ The confidence, credibility, and edge to future-proof your career
Each Lab is intentionally small — no more than 15 participants. That means real interaction, space to experiment, and the chance to be part of a close-knit group of PFIC pioneers!
📅 Dates:
– Weds 12th November – ⚡ PFIC Strategy Lab
– Weds 19th November – ⚡PFIC Leaders Lab
– Weds 21st Jan 2026 – ⚡ PFIC Design Lab)
Location – Central London
💸 Early bird: £595 · Standard: £695
And because this is the first time anywhere in the world that the full PFIC framework has been brought to life in person, it’s more than a course. It’s a chance to get ahead of the curve, to prepare for what’s coming, and to take control of your career before the change takes control of you.
Seats are limited to just 15 per Lab — and once they’re gone, they’re gone.
👉 Explore the Labs and book your seat today:
- People First Internal Comms Strategy Lab
- People First Internal Comms Leaders Lab
- People First Internal Comms Design Lab
The countdown to People-First Internal Communication has begun. The Labs are your chance to get in early, and walk away with accredited recognition that proves you’re ready for the future.
This is our time. Let’s make it count. 🚀
