We’ve been working on something new — and it’s all about helping you rediscover what makes communication truly human.
If you’ve ever felt that internal communication has lost a bit of its heart — that it’s become more about tools, channels and campaigns than people — you’re not alone. Over the past few years, we’ve heard the same frustrations from communicators, HR and EX professionals around the world:
- “We’re producing more, but connecting less.”
- “Leaders don’t know how to communicate with authenticity.”
- “We have the tech, but we’ve lost the touch.”
It’s why we wrote our new book, People-First Internal Communication (PFIC) — out on 3rd December (pre-order here with BIG savings!*) . It’s a call to reimagine the role of communication in organisations. Not as a function or a channel, but as a shared human experience.
But we didn’t want the ideas to live only on the page. We wanted you to experience them for yourself.
That’s why we created PFIC Explorer — a short, free, insight-rich course designed to help you put the book’s big ideas into practice.
What is PFIC Explorer?
PFIC Explorer isn’t a traditional course. It’s a guided journey that takes less than an hour, but leaves you with a fresh perspective on what internal communication could be.
You’ll explore:
- How internal communication has evolved through distinct eras — and where your organisation fits today.
- Why change is so urgent — and how AI is accelerating that shift.
- What the People-First IC (PFIC) model means for you as a communicator, leader, or EX professional.
- How empathy, curiosity and co-creation can help you design communication that truly connects.
It’s interactive, reflective, and designed to spark thinking. You’ll complete activities like “Which Era Are You In?”, the AI Audit, and the PFIC Maturity Path, helping you map your own journey.
Why we built it
When we were writing People-First Internal Communication, one thing kept coming up in our conversations: change starts with mindset. You can’t design better experiences for people if you don’t first rethink what communication means.
That’s where PFIC Explorer comes in.
It’s your starting point — a way to see communication through a new lens before diving deeper into the frameworks and case studies in the book.
It’s also the foundation for the future People-First learning journey. Once you’ve completed Explorer, you’ll be ready to move into the next levels: PFIC Architect, Leader and Designer — each focused on building real-world capability for the age of AI and empathy.
How it works
PFIC Explorer lives inside The EX Space — our online learning and community platform for people who care about experience, communication and culture.
When you sign up (it’s completely free), you’ll get access to:
- The Explorer session with us — where we share the big idea and the journey so far.
- Interactive reflection tools you can complete in your own time.
- A certificate of completion to mark your first step on the People-First path.
- Access to a growing library of bonus resources from Gallup, McKinsey, IoIC and more.
Why now
Internal communication is at a crossroads. AI can already write, summarise and even design our outputs — but it can’t replace our humanity.
The future belongs to communicators who can blend insight, empathy and design. Those who understand people — not just platforms. The People-First approach gives you the tools to do that. It moves communication from something you deliver to something people feel.
So if you’ve ever thought “there must be a better way to do this,” PFIC Explorer is where that journey begins. You’ll find new ideas, yes — but also reassurance. A reminder that your humanity is your superpower. If the book gives you the why, PFIC Explorer gives you the how.
Join us inside The EX Space, start your exploration, and be part of shaping what comes next for internal communication.
See you inside.
*Use code AHR20 when ordering directly through Kogan Page for 20% RRP
