Personas are fictional characters representing groups of employees, which enable you to design the employee experience from the perspective of your people. Having personas means you can better meet their needs, and add value to their experience – helping them stay longer, advocate for the business, be more productive and embrace innovation.
Developing personas is a creative and energetic process. But just where do you start? In our free guide, we outline 7 simple steps to help you design yours.
In the guide you’ll discover:
- What they are
- Why we need them
- The 7 simple steps to take to develop your personas
- How to run an insight workshop to make sense of your data
- A simple checklist to help you get started
Using our approach will enable you to:
- Overcome assumptions and biases
- Recognise that different people have different needs and expectations
- Build empathy
- Create better solutions
Want to find out how we can help you to develop personas for your organisation? Why not drop us a line?
