How to use viral change to make change happen
Change spreads like a virus. This idea was popularised by the likes of Malcolm Gladwell in ‘The Tipping Point’: “Ideas and products and messages and behaviours spread like viruses do” Malcolm Gladwell And by Leandro Herrero in his seminal book ‘Viral Change’ (2006). Here Herrero explains his theory of viral change as: “A small set of […]