How you can develop a winning employee engagement strategy

Earlier this year, we relaunched our Spotlight on the Employee Engagement Profession research for 2017. A total of 76 organisations took part in the study, revealing that companies of all shapes and sizes are continuing to focus attention, time, effort and budget on Employee Engagement. That’s fantastic – isn’t it?

However, this increasing focus simply isn’t reflected in the results; both the UK and Worldwide Employee Engagement Index scores have barely risen. We know that companies everywhere are working harder than ever to engage employees, but it seems that the desired results just aren’t being achieved. Why is this?

The answer is simpler than you might think

Of the companies involved in our research, just over a fifth (22%) have focused on engagement for more than five years. 44% have focused on it for two years or less.

However, only 42% of the participating organisations had an Employee Engagement Strategy in place. 45% admitted that they had no strategy at all – whilst 13% simply didn’t know if they had a strategy or not.

Does this sound familiar?

If so, you’re not alone. Just a quarter of respondents told us they had a companywide definition of Employee Engagement, whilst three quarters revealed that they had no existing definition within their organisation.

An Employee Engagement Strategy is absolutely essential in improving engagement in any organisation, though finding the time to develop an in-depth strategy can be difficult. Having worked with a range of organisations from a variety of sectors, we understand that the responsibility for (and approach to) Employee Engagement varies from company to company. For example, your role might be to focus on Employee Engagement at all times; or it could be one of many areas you’re responsible for. However your role is structured, we can help you to achieve real, tangible results – starting with developing a winning Employee Engagement Strategy at our next Masterclass.

Get started today

Our one-day Masterclasses enable companies across the globe to get to grips with developing an Employee Engagement Strategy. These events provide practical tools and techniques for delegates to take back to their organisations, without having to spend too much time away from the office. As a delegate, you’ll have a chance to see what a good strategy looks like, whilst working on developing a strategy that’s right for your organisation.

Booking your place

Our next Developing your Employee Engagement Strategy Masterclass is taking place in London, on Wednesday 22nd November 2017.

Your tutor for the day will be Emma Bridger, one of the UKs leading employee engagement experts and author of Employee Engagement (Kogan Page). Places are £295 + VAT – click here to book your place today, or for further information (including what to expect on the day), click here.

Don’t just take our word for it

Our training and development programmes have helped all kinds of organisations to improve employee engagement, starting with a winning strategy:

“Using both creativity and innovation, People Lab’s staff engagement training has achieved the best results we’ve experienced to date. The resulting culture shift has proved enduring, as well as providing a solid base on which to build continuous change. I would not hesitate to recommend Emma and People Lab, and look forward to working with her again!”

Hilary Fitzsimons, EDF Energy

“Emma was brought in to help us establish an engagement strategy to embed a newly established vision for our company. In the end, Emma did more than support our work, she was a thought partner – no, a thought leader – who brought creative approaches that worked incredibly well. The next time my company needs consultant work done on communications, I know we’ll call on Emma”

Brian Cole, Capital One UK

Any questions?

If you’d like to speak to a member of the team before booking your place, please contact us here. Alternatively, visit our website for more information on what we do, who we are, and how we can help you!

No comment so far

Leave a Reply

Your email address will not be published. Required fields are marked *

Your email address will not be published. Required fields are marked *